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97% of B2B marketers who use social media also use LinkedIn for content marketing. That’s according to the Content Marketing Institute’s latest B2B benchmark report. Content marketing as a whole works very well for B2B companies. Why? Because your B2B customers are people too. They have questions about the products they’re choosing to buy and sell, and they want to know the people they’re buying from.

Using LinkedIn for content marketing for your wholesale business is a particularly good move. Marketers find it 277% more effective for lead generation than other platforms. Yes, more effective than Facebook and Twitter.

Continue reading “Market Your Wholesale Business Through Great LinkedIn Content”

After creating your LinkedIn profile and setting up your company’s page, you need to focus on building a high-quality LinkedIn network. One of the biggest advantages to connecting with your customers on LinkedIn is that there are limited distractions. LinkedIn users come to the platform in a business mindset. People don’t share cat videos on LinkedIn, and if they do, they’re usually tying it to promoting their business.

Continue reading “Building a LinkedIn Network”