How do you position your wholesale business on the Internet? There are a ton of places to be online these days. Agencies would have you believe that you must be everywhere to succeed with digital marketing. They’re wrong, however—you only need to be in as many places as your target audience is. Does your target audience use Pinterest? If not, you don’t need to be there.
We’re willing to bet that your customers are on LinkedIn. As a social media platform, it offers the most returns to B2B companies looking to connect with their customers. Wholesalers should pay attention to this platform.
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