In the search to create menus that convert, food service operators know that the “farm to fork” narrative resonates well with customers, meaning a large proportion of the budget is allocated to higher-value proteins and fresh produce. But for their specialist suppliers, dependent on a limited number of product lines, lack of diversity leaves profit margins dangerously exposed. As a result, independent suppliers face a choice between lowering prices to remain competitive, or expanding inventory across verticals to remain agile. Typically, that means a transition from center-of-plate to broadline distribution.
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