In the changing landscape of wholesale distribution, businesses are faced with further complications to already complex supply chain management systems. Because distribution spans many large market segments, ranging anywhere from grocery and food-service to industrial cleaning equipment and home furnishings, these changes impact the growth of nearly every industry. To make sure your business is taking advantage of this growth opportunity, take a look at these four key trends that wholesale businesses are keeping tabs on: 

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You may already have a Facebook Business page to create posts for your business. You may even have set up Facebook Ads manager to run campaigns. But you haven’t truly stood on the shoulders of giants until you’ve integrated Facebook Business Manager into your social media operations. Here’s how to get started:

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Facebook may have generated unfavorable press in 2018 because of its data collection policies, but it’s still a firm favorite among small businesses in search of new customers. The evidence is compelling. There are more than 50 million Business pages on Facebook, with 80% of small businesses having already established a presence.

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The business-to-business (B2B) wholesale market is valued at a staggering $7.7 trillion worldwide. To earn a bigger slice of this pie, there is relentless pressure on wholesale distributors to differentiate themselves in a competitive market. This means that distributors are increasingly taking inspiration from the successes of the business-to-consumer (B2C) sector in customer service, user experience, and ease of purchasing. In this respect, one of the key trends in the B2B sector is the rise of digitalization and eCommerce. These are essential pillars of B2C growth that B2B wholesalers can adopt to establish a competitive advantage in logistics. The pace of change, however, is breathtaking: In the U.S. food service industry alone, digital penetration is predicted to reach 70% by 2019, compared to 50% now. Looking forward, wholesalers should have an eCommerce strategy in place to migrate conventional operations to a digital platform. But first, let’s define eCommerce and the new digital journey available in wholesale purchasing.

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