Social media is a prevalent part of consumers’ lives, and the phenomenon has strongly influenced marketing strategies. The push for social media marketing to reach consumers expanded to business-to-business interactions, providing companies with a new channel to reach their B2B clients.
Nursing homes are a vital resource for elderly people who are no longer able to take care of themselves. In the future, the demand for long-term care organizations will likely increase as baby boomers begin to require these services. According to data from Family Caregiver Alliance, the number of elderly people using long-term care services will reach 27 million by 2050, more than twice the number of individuals using these services in 2000. The organization also noted people older than 85 are among the fastest-growing segments of the population and are expected to reach 19 million by 2050.
In the agricultural industry, workers are involved in a number of tasks where gloves serve as a protective barrier. These duties include working with livestock, handling chemicals such a herbicides and disinfectants and dealing with contaminated soil.
No matter what a business sells, it is important to have a strong go-to-market strategy. What is a go-to-market strategy? Essentially, it is a comprehensive plan that details how the business will reach customers and sell products. However, for companies that sell commodities, it is arguably even more important to have a thorough strategy to introduce products to the market and gain clients. Most commodities are interchangeable, with limited ways to differentiate the physical product. With this in mind, there needs to be some way for you to differentiate yourself from competitors selling similar products.
Companies are intensely competing for millennial consumers, those that were born between 1981-1997, and it’s only the tip of the iceberg. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries. Companies have been struggling to connect with this generation. Many of the traditional methods of selling and advertising have proven ineffective at capturing the millennial consumers attention. Furthermore, many companies believe in certain myths about millennials that are just not accurate, including that they aren’t brand loyal. Read More – B2B: Understanding the Millennial Consumer
Orange nitrile gloves are one of AMMEX’s premium glove products – ideal for many industries and situations. When it comes to versatility, it is hard to beat AMMEX’s orange nitrile gloves. Want more information? Check out the infographic below!
Regardless of what you are selling, you are going to face objections. Cold calling salespeople understand this and know they must have the skills to overcome counterarguments. This even holds true where free products and services are available as part of a promotion.
Digital channels supplement traditional marketing efforts by providing more ways to move leads down the sales funnel. This digital content not only offers a direct way to educate consumers about products and services but is also useful for a sales pitch while representatives speak with prospective clients.
Who would have thought that disposable gloves could be an excellent holiday gift! According to The Vancouver Columbian, nitrile gloves are a perfect holiday gift for individuals who enjoy outdoor activities such as fishing.