Words from our CEO, Fred Crosetto:
Entering a new market is probably the last thing anyone wants to hear, but I would argue it’s one of the best strategies if you are going in with a partner. At AMMEX, the majority of our market entry strategies have had us in control both strategically and operationally. However, some of our biggest partnership successes have come through relinquishing tactical decisions to our partners and letting them run with it. They know the local culture, customs, angles and they can simply operate more fluidly than a foreign company could hope to do.
“This approach is not for the faint of heart and if one relishes micro managing things & people, avoid this at all costs.”
At AMMEX, our experience has been that if you elect to partner with a group overseas you need to let it go so they can show you what they can do!
AMMEX has expanded into an international company using these methods. AMMEX iSupport was created for the purpose of providing North American & Australian companies with a DEDICATED, FLEXIBLE & SCALABLE platform that they can customize to drive their global expansion. Everyone wants access to a market entry strategy that is “low risk” & “high trust”.
Read full article from Fortune Magazine.