If the prediction from a recent Nielsen report that up to 70 percent of groceries in the U.S. will be purchased online by 2023 doesn’t ring alarm bells, the growing presence of Amazon and others in the sector should at least indicate that a sea change is under way. Traditional food service distribution faces one of its biggest challenges to date with the emergence of global, digitally driven competitors poised to cannibalize the sector. Independent food service distributors must act quickly to remain competitive by exploring the benefits of a data-driven distribution model. Thankfully, the digital transformation journey is less complex than many challenges the sector has conquered to date.
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