Category: B2B Insights

There are specific challenges associated with selling commodities. The term commodity generally applies to agricultural products like soybeans or corn – products in which each unit is the same no matter where you buy them. However, consumers see any product as a commodity if they could buy it anywhere – for instance, a specific brand of gum. It is notoriously challenging to sell commodities because customers assume they are interchangeable and will buy them wherever they are able to obtain the best deal.

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A recent report by Allied Market Research has projected the global disposable glove industry is on track for large-scale growth through 2020. Let’s take a look at the forecasted future for wholesale disposable gloves.

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Selling disposable gloves is an endeavor that focuses on prospective customers and putting the experience in their hands. Often, salespeople will spend most of their time demonstrating a product and explaining features without actually getting customers involved. Whereas, engagement and paying attention to customer needs are keys to growing business.

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The chief information officer’s (CIO) role in business operations has evolved beyond managing only the information technology aspects of a company. Today, CIOs often spend more time collaborating with other members of the C-suite, looking at ways to improve efficiency and productivity, and this includes the implementation of automation throughout the business.

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There are many advantages of participating in a purchasing association. These networks allow distributors to grow sales, develop new professional relationships and overall give businesses more flexibility in their ability to make purchases. According to the Healthcare Supply Chain Association, more than 600 organizations in the U.S. participate in some type of purchasing association. Here are few reasons why it’s beneficial to become a member of a purchasing network:

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Companies are intensely competing for millennial consumers, those that were born between 1981-1997, and it’s only the tip of the iceberg.  There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power.  They have a lot of influence over older generations and are trendsetters across all industries. Companies have been struggling to connect with this generation.  Many of the traditional methods of selling and advertising have proven ineffective at capturing the millennial consumers attention. Furthermore, many companies believe in certain myths about millennials that are just not accurate, including that they aren’t brand loyal.  Read More –  B2B: Understanding the Millennial Consumer

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