No matter what a business sells, it is important to have a strong go-to-market strategy. What is a go-to-market strategy? Essentially, it is a comprehensive plan that details how the business will reach customers and sell products. However, for companies that sell commodities, it is arguably even more important to have a thorough strategy to introduce products to the market and gain clients. Most commodities are interchangeable, with limited ways to differentiate the physical product. With this in mind, there needs to be some way for you to differentiate yourself from competitors selling similar products.
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