There are a lot of niche needs in the manufacturing sector. However, once again the issue boils down to the job is more important than the industry. What matters most to your customers? Is it grip, thickness, chemical resistance? Do they still use latex but should be using nitrile?
It’s a complex question because the category is so large—but a few gloves will cover most needs across the widest spectrum of industries:
“I want to sell more gloves.”
“Do you have any issues selling more gloves?”
“Yeah. I don’t know which segments to target.”
Training a good sales rep is not easy.
It can take a long time, and require both extensive product knowledge and refinement of technique (e.g., lots of practice calls). Just knowledge isn’t enough, either: strong communication and persuasion skills are not optional. And, of course, the candidate needs to have a motor that revs into overdrive.
As an industrial distributor, you probably get a few questions about disposable gloves.
If you’re comfortable answering them, terrific! That makes you a leader of the pack (vroom, vroom) and sets you up for lots of success. Gloves can be a lucrative addition to your business.
We often have conversations about this question with customers and partners, and while the precise answer may vary, we aim to keep it simple: We help our customers buy the right disposable glove for the job. And we effectively reduce risk with expert services and tools.
Since the company’s founding in 1988—yes, in March we’re coming up on 35 years in business—we’ve been helping our clients with all aspects of global procurement, supply chain, and operations to ensure quality and efficiency in the single-use glove market.
Second of two parts
Most economists are in agreement on one word to describe what 2023 holds for the U.S. economy: uncertainty. The divergence of views on what will happen is as large as it has been in many years.
A steady drumbeat of “recession is coming” rattled around the public consciousness for the last half of 2022. The Federal Reserve raised interest rates seven times last year in an effort to throttle inflation. Underperforming stock markets have not helped matters.
Last of three parts
Most of AMMEX’s distributor partners are experienced salespeople who regularly move large quantities of product, including gloves. But how do they rack up steady glove sales at scale, month in and month out?
If they’re in the know, they put our Sales Acceleration Solution (SAS)™, which has a proven track record of helping distributors sell more gloves, to work for them.
Second of three parts
Most distributor partners of AMMEX count disposable gloves as only a small percentage of their overall business. That figure is between 2% and 5%, depending on which industry they’re servicing.
That may not seem like much emphasis. But in truth, success is less about how much significance you attach to the percentage of gloves in your overall catalog. What really matters is market penetration and the percentage of overall glove spend you’ve captured within your customer base, says Corey Townsell, vice president of sales at AMMEX.
First of three parts
All things considered, it’s relatively simple to get started selling gloves and pick up a few thousand bucks in the process. Get your reseller certificate, knock on some doors, lay out a good spiel, and you too can move some nitrile or latex or vinyl product.
But how do you grow those sales to $10,000, $100,000, or more? Where does the magic kick in and elevate the proceedings to a higher plane?
Latex allergies get a lot of attention, especially in the disposable glove business. An important part of finding “the right glove for the job” is determining whether the person wearing said glove is allergic to natural rubber latex proteins, and recommending substitutes if necessary.
In truth, such allergies are rare. They affect approximately 1 percent of the general population and 8 to 12 percent of healthcare workers. (Latex allergies become more prevalent in people who are exposed to the material regularly, and most medical-grade gloves are made from latex.)
