Social media is a prevalent part of consumers’ lives, and the phenomenon has strongly influenced marketing strategies. The push for social media marketing to reach consumers expanded to business-to-business interactions, providing companies with a new channel to reach their B2B clients.
Continue reading “5 Benefits of Using Social Media Marketing”
Regardless of what you are selling, you are going to face objections. Cold calling salespeople understand this and know they must have the skills to overcome counterarguments. This even holds true where free products and services are available as part of a promotion.
Digital channels supplement traditional marketing efforts by providing more ways to move leads down the sales funnel. This digital content not only offers a direct way to educate consumers about products and services but is also useful for a sales pitch while representatives speak with prospective clients.
Continue reading “Upgrading the Sales Pitch with Digital Content”
