Did you know salespeople are not the only ones who talk to consumers about the benefits of buying disposable gloves? If not, you forget important product advocates: your displays.
Gloves will not sell themselves. Strategic displays allow you to uncover the hidden potential of the glove line to sell more products and increase your sales. The good news is AMMEX Corporation's products and Sales Acceleration Solution® (SAS) give you the tools you need to make your shelves talk the disposable gloves talk and entice consumers to buy your products.
What you get with AMMEX products
AMMEX packaging starts a visual conversation with consumers. Not only do the glove images speak in a language every customer understands, but they also present three views:
- Option A is to show the front face of the packaging to customers, which provides the largest surface area for viewing.
- Option B is to stack the boxes with the side face pointing at the aisle, creating a display with a medium length and a short height.
- The final view, option C, is to position the gloves with the more vertical face directed at customers, providing a shorter length but more height.
"Strategic displays allow you to increase your sales."
How to display your glove inventory
The aforementioned configurations for displaying your gloves rely on your goals for the products and the shelf dimensions.
Here are some tips for arranging your gloves on shelving units:
- To maximize space, use option B, as indicated on the right in the image below. Within a standard 12-foot shelving unit, this strategy allows for gloves to occupy four rows. As a result, you display more sizes across the space. However, this option provides only one view of the product. Another drawback of option B is this route presents challenges for placing barcode index numbers (BINs) on the sides of the shelves to indicate the products present. For instance, if you place four glove sizes on one shelf because you have the space, you must fit those four BINs in the same space.
- To display both the front and one side panel of the packaging, use a combination of options A and C, as shown on the left side of the image. The trade-off here is space is sacrificed for greater visibility, but managing the BIN channel will be easier.
- Keep in mind products at eye level attract the most customers. Consequently, it is best to place your most profitable glove products in this position. Also, consider the sizes that are more likely to sell to your customers. It is best practice to always display large and extra large gloves, and judge how many small and medium products to display based on demand.
These are various options for displaying AMMEX products on your shelves.
Keeping the conversation going with shelf talkers
Now that customers have seen the product, how do you close the sale – especially when a salesperson cannot always be present? This is where your shelf talkers become integral.
Shelf talkers are materials that you display with the products to educate customers about their purchasing decision. These include the laminated chemical resistance and glove sizing chart that comes with your SAS kit. Because these items provide information on topics such as the difference between poly and vinyl gloves, you supply the details necessary to successfully convert a sale without having a glove expert in the area at all times.
Also, consider zip tying glove samples from your SAS kit to the shelf or leaving a master bag near the products. This gives customers an interactive shopping experience where they truly feel the difference between the many glove types. Plus, this tactic helps reduce shrinkage by eliminating the need for customers to open boxes to feel the glove materials.
Maximizing your sales
None of the aforementioned tips work if you do not use them effectively. When choosing between options A, B and C, the key to boosting sales is to select a glove assortment and product layout that caters to your customers. For instance, if your shelf space accommodates only a 1-foot configuration (the top row in the image), do not overload that space with small latex gloves if your business mostly services auto technicians who need the chemical protection of nitrile gloves and have larger hands.
Another consideration is where you put the gloves display in the store. To keep customers from having an ah-ha moment at home about a product they should have purchased at your store, put different glove types next to accompanying items in your store. In hardware and paint stores, for example, 90 percent of the products pair well with nitrile gloves. By placing these gloves with related products, you ensure customers get everything they need in one trip. Clip strips and glove project packs (pictured on the left in the above image) are perfect for this task.