Everyone is “in sales.” Every day, you have to convince someone that you are worth their time. It doesn’t matter if you sell disposable gloves, if you are the doctor wearing the gloves or the patient receiving the care; everyone is “in sales.” This concept is not easy for most people to accept especially if you don’t really like selling. It takes plenty of practice to master the art of selling. However, there are five basic sales tactics that can begin to make a tremendous difference. Every conversation is a potential “sale” and here is how to master it. - 5 Surprising Sales Tactics Everyone Must Master
1. Sell it to yourself
If you do not believe that you can do it, then no one else will either. Make sure that you are confident in your ability. Confidence means you believe in yourself, your company, and the product that you represent. If you can just understand that concept, and truly believe it, then you will start selling more. A powerful example of this tactic is summed up in the article by the Harvard Business Review, "If there is one principle that explains why some organizations — Apple, Southwest Airlines, USAA, Cirque du Soleil, the Marine Corps, Pixar — consistently and dramatically outperform their rivals, it is that every person in the organization, regardless of job title or function, understands what makes the organization tick and why what the organization does matters." In other words….
It’s not what you sell it’s what you believe.
- Short and to the point
Who are you? And what do you want? Really, that is all people want and need to know for them to decide if you are worth their time. Did you know that up to 90 percent of an overall first impression is made based on these two questions? Firstly, prospects will determine how warm and trustworthy the person is, and secondly, they will try to answer the questions, "what are this person's intentions towards me?" and "How strong and competent is this person?" After that, you have thirty seconds to make a great impression. Everything worth saying can be said in under thirty seconds. According to the article How to Make a Good First Impression: Seven Tips That Really Work, by Bill Lampton, Ph.D.-
Your first impression determines whether customers want to do business with you and whether other business people want to work with you
- Be Bold
The art of communication is not mastered by just knowing what to say, or how to say it. A big factor is knowing when to say it. Studies suggest that you have thirty seconds to communicate your sales pitch. No one likes to have their time wasted. Tell them why you are contacting them first and what’s in it for them. If they are interested, then give all of the background information. Bold people are not necessarily loud or boisterous, but when they have something to say, they say it. Bold people stand out from the group. They are confident, courageous, and directed and they have crafted a compelling elevator pitch. According to this article from Mind Tools, an elevator pitch is a brief, persuasive speech that you leverage to spark interest in what you and your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. What’s your elevator pitch?
- Subject Line
Subject lines are the most important part of any email. Much like the elevator pitch, your subject lines should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique. If customers do not open your email, then it really does not matter what you have to say. The subject line is the start of the customer’s experience with you, and in a world of increasing distractions, it can also be the end of their experience if you do not make it captivating and engaging. Here’s some tips and examples to use for your next subject line.
- Make it Personal
Take the extra time to personalize your interactions with customers. It is a simple concept, but incredibly valuable. Why? Because when customers feel like they’re getting personal service, they become better customers. Numerous studies have shown that happy customers buy more, they buy more often, and they tell their friends to buy, too. One of the secrets of mastering selling is to understand and practice this key principle from ― Dale Carnegie, How to Win Friends & Influence People:
We are interested in others when they are interested in us.
Successful sales representatives, truly become interested in their customers, which allows them to genuinely personalize their interactions and build strong rapports. The ability to sell can be mastered and confidence is the requirement. You can acquire immediate confidence in your sales ability and close more sales if you will believe in your product, learn how to ask questions, learn how to listen to your prospects, and finally, by leveraging the right partner to help you grow your sales. AMMEX is the partner that you need!
AMMEX Corporation is a premier importer and distributor of high quality disposable gloves and barrier protection products. Our focus is to support AMMEX’s wholesale distributors with quality products, outstanding service, competitive prices, and proven marketing support to grow their glove sales. AMMEX proudly supplies a wide selection of disposable gloves and personal protection equipment to thousands of distributors in a variety of industries. Whether your clients are in food service, janitorial, medical or automotive, AMMEX has the gloves you need.
AMMEX partners grow their glove sales by an average of 31%. How do we help our distributors achieve this astonishing growth in glove sales? Talk to us to learn more.