97% of B2B marketers who use social media also use LinkedIn for content marketing. That’s according to the Content Marketing Institute’s latest B2B benchmark report. Content marketing as a whole works very well for B2B companies. Why? Because your B2B customers are people too. They have questions about the products they’re choosing to buy and sell, and they want to know the people they’re buying from.
Using LinkedIn for content marketing for your wholesale business is a particularly good move. Marketers find it 277% more effective for lead generation than other platforms. Yes, more effective than Facebook and Twitter.
Continue reading “Market Your Wholesale Business Through Great LinkedIn Content”
After creating your LinkedIn profile and setting up your company’s page, you need to focus on building a high-quality LinkedIn network. One of the biggest advantages to connecting with your customers on LinkedIn is that there are limited distractions. LinkedIn users come to the platform in a business mindset. People don’t share cat videos on LinkedIn, and if they do, they’re usually tying it to promoting their business.
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How do you position your wholesale business on the Internet? There are a ton of places to be online these days. Agencies would have you believe that you must be everywhere to succeed with digital marketing. They’re wrong, however—you only need to be in as many places as your target audience is. Does your target audience use Pinterest? If not, you don’t need to be there.
We’re willing to bet that your customers are on LinkedIn. As a social media platform, it offers the most returns to B2B companies looking to connect with their customers. Wholesalers should pay attention to this platform.
Continue reading “Get Your Wholesale Business Set-up on LinkedIn”
Today we’re taking a look at three tools you can use to improve your inventory-management functions. Retailers and consumers have more choices than ever. In order to stay competitive, top wholesale distributors have lowered their profit margins and constantly seek ways to innovate.
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If inventory is the lifeblood of a wholesale distribution company, then the inventory management process is its circulatory system. Inventory management systems pull in products from suppliers and push them out to customers. Benchmarking your inventory process is a bit like a wellness exam. So how would your company do?
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“If you want your company to be known as the best in its industry, commercial sector, or even in its niche, you must gain awareness of the only goal that matters – the one which none of your competitors have yet surpassed.” – Rob O’Byrne, Logistics Bureau
Continue reading “Benchmark Inventory Management for Continued Success”
In our last article in this series on inventory management, we explored three ways that you can improve your inventory management system. We mentioned a cloud-based inventory system as the first tool you can use, and thought it was worth exploring further.
Continue reading “Can you Make Your Inventory Management System Better?”
Why Do We Keep Executing Bad Inventory Management Practices?
Wholesale distribution is an industry that has been around for a long time. That means a lot of the “best practices” reflect a less technology-filled era. Wholesale distributors face more innovation than ever, and the future favors those who embrace new tools, techniques, and technologies. Those who don’t will likely become obsolete, like some of the out-of-season inventory sitting in their warehouses.
Continue reading “Inventory Management Practices That Are Hurting Your Bottom Line”