Market Your Wholesale Business Through Great LinkedIn Content

97% of B2B marketers who use social media also use LinkedIn for content marketing. That’s according to the Content Marketing Institute’s latest B2B benchmark report. Content marketing as a whole works very well for B2B companies. Why? Because your B2B customers are people too. They have questions about the products they’re choosing to buy and sell, and they want to know the people they’re buying from.

Using LinkedIn for content marketing for your wholesale business is a particularly good move. Marketers find it 277% more effective for lead generation than other platforms. Yes, more effective than Facebook and Twitter.

The key, though, isn’t going on LinkedIn and throwing around links to your website. You have to create valuable content if you want to successfully market your wholesale business on LinkedIn. In today’s post we look at the best practices for LinkedIn content. You may be surprised at all of the ways you can use LinkedIn to market your business.

LinkedIn Text Posts

Text posts are the easiest and most basic type of posts. A quick scroll through your LinkedIn feed will show you that they’re easy to ignore as well. You’ve got up to 1,300 characters, so what can you do to make your LinkedIn text posts stand out?

Lead with a Question

In an article called “Want to Know What Your Brain Does When It Hears a Question?”, David Hoffeld wrote that:

“Questions trigger a mental reflex known as ‘instinctive elaboration.’ When a question is posed, it takes over the brain’s thought process. And when your brain is thinking about the answer to a question, it can’t contemplate anything else. ”

This means your brain actually tries to answer any question it comes across, including those you see in your LinkedIn feed. But why should the question come first?

You should lead with a question in a LinkedIn post because you have only a couple of lines to hook someone. LinkedIn truncates your posts, so you had better interest your connections quickly. If they’re hooked, they’ll click the “see more” button.

Use Emojis

It might not suit your style, but emojis are more than smiley faces these days. There are emojis for food, animals, common items, and symbols. Emojis add pops of color to your post (a key reason to use them). Take a look at this example of a real LinkedIn post making use of emojis to stand out from the crowd. It also poses a question first, grabbing the attention of anyone with an opinion about the subject. 

It clearly targets an audience segment: people who use SEO tools. Eye-popping emojis to use include:

  • ❓ This question mark is red, which makes it stand out against LinkedIn’s gray background. It plays off the brain’s desire to answer questions. You wave a big question flag when you use this symbol.
  • ✖ If you’re writing a post of things people shouldn’t do, then this red “x” is great to place before your points.
  • ✔ Writing a post about things people should do? Use this green checkmark to highlight your points. LinkedIn won’t let you use bullet points in your, but using emojis like these definitely, serve that purpose.
  • $£€ LinkedIn is about business. Business often relates to money. If you’re talking about money, increasing profits, or your rates/prices, then these currency symbols may come in handy.

If you’re typing your LinkedIn post on your phone, as many of us do, you can select emojis from the many available on phones. If you’re on a computer, your word-processing software (Microsoft Word or Google Docs) will let you insert basic special characters that you can then copy over to LinkedIn.

Photo Posts

Photos easily catch the eye of LinkedIn connections scrolling through their feeds. Oftentimes, when they won’t stop for a text-only post, they will stop for a photo. How you edit your photos will increase your chances of getting engagement.

As we learned in the point above, questions are powerful. We’ve all heard the saying that “a picture is worth 1,000 words.” So, what if you edit your photos to include compelling questions or statements? That’s sure to stop your connections in their scrolling tracks.

Not everyone in your connections list is an ideal customer for you. However, when you create compelling and targeted visual content, it stands out to those who are.

If you include an image in your post, your connections are two times more likely to comment. There are a lot of ways to generate conversation around your business. The key is to be relatable.

If you’re considering upgrading to a new inventory management system for your automotive parts business, then ask your connections if they have any recommendations. Even something basic like asking about a new task management system can be enough to start a lot of conversations with your connections.

Recommendation Thumbs Up GIF by We Hate Movies - Find & Share on GIPHY

Caption: Upgrade your photos to gif files and really catch your connections’ eyes. This gif paired with a request for recommendations would qualify as a great post.

You don’t have to keep it all business. Sometimes sharing something more general like an image with an inspirational quote can start insightful conversations too. An example of this is Forbes’ quote of the day:

This is an inspirational quote that is still related to business in general. You can take thought-provoking quotes that mean something to many people and write a post about what they mean to you. You can take opportunities to talk about your industry, your business, and your professional experiences.

Video Posts

Video is the new big thing on LinkedIn, even though many don’t know exactly how they should use it. LinkedIn has native video capability, so like Facebook you can upload video directly to the platform. This doesn’t always work in your favor if you have other places you would like that video to live.

If you create an instructional video, you may want to upload it to your company’s YouTube channel as well. It seems logical to upload the video to YouTube and share the link on LinkedIn. That may restrict the number of views you get on LinkedIn.

LinkedIn wants to keep users on their site, so that is why you see so many posts that talk about a new blog post, podcast episode, or video, and then say “Link in the comments.” If you can, you want to upload the video onto LinkedIn as well.

Most people scroll through social media with their phones set to silent. So if you want them to understand what’s happening in your video, you should include captions.

Before last summer , you needed to use video editing software to put the caption onto your video. Now, though, you can upload what’s called an SRT file when you upload your video, as long as you’re using a desktop computer.

How can you use video?

  • Offer a tour of your office
  • Introduce the people behind all of the things happening at your company
  • Informally recognize individuals (or even wish them a happy birthday!)
  • Provide educational information on a topic that’s related to your product offerings

Keep an eye on your own LinkedIn feed. You may be inspired by one of your own connections’ use of video.

Articles on LinkedIn Pulse

In February 2014, LinkedIn opened up Pulse to everyone. Pulse is LinkedIn’s content publishing platform. If you don’t have the use of your company’s website for content marketing, you should consider using LinkedIn Pulse website .

Caption: Right beneath your option to write a regular LinkedIn post, you have the option to write an article instead.

Even if you can’t blog directly on your company’s website for some reason, you likely have a list of customers or potential customers whom you email for marketing purposes. Don’t be afraid to write an article about something that would help your customers.

Writing purely educational content you can then promote to your email list is a win for everyone. Your customers and prospects get a chance to view your company as human, through you. You get a chance to showcase your company’s expertise and your brand’s values.

Companies can also syndicate content from their websites onto LinkedIn Pulse. With content syndication, it’s generally recommended that you post only your highest-performing content on other channels besides your website.

Where Do LinkedIn Articles Appear?

LinkedIn Pulse articles seem a bit hidden on the platform. Since LinkedIn blended Pulse with it’s primary platform, it isn’t as easy to find the articles. The easiest way to find articles by someone you know is to go to their profile. If you scroll down to their Activity section, you’ll see their latest article on the left.

Wait, What’s the Difference Between a LinkedIn Article and a LinkedIn Post?

There are some technical difference between a LinkedIn article and a LinkedIn post. Their purposes differ as well.

  LinkedIn Article LinkedIn Post
Character Limit 110,000 1,300
SEO Potential Yes No
Formatting Yes No

A LinkedIn post is more like a status update. Many people post every day, and most try to post at least 3 times per week. A LinkedIn article is like a blog post. You give it a title, you can add images throughout the post, and do a lot of formatting that you can’t do with a LinkedIn post. LinkedIn articles will also show up in search engine results, whereas posts do not.

As you saw in the video above, your latest article gets a prime spot of promotion on your profile page as well.

When you write a LinkedIn article, you need to give the topic as much consideration as you would a blog post topic. A LinkedIn post can be 1,300 characters, but of course that’s not a requirement.

The Best LinkedIn Articles Have Certain Things in Common

You may remember reading up above that it’s recommended to use questions to start your posts. That’s true, but the data shows that question titles for your articles just don’t perform as well.

Some publishers use Pulse as an opportunity to dump a link back to their website. You don’t want to do this. If someone clicks to read your LinkedIn article, they’re going to be disappointed to see you’ve included only the first paragraph of your newest company blog with a link.

There’s nothing wrong with posting part of your article in a bid to get visitors back to your site. However, you should post at least 1,000 words before you try to get them to click over. In this 1,000 words, give them wonderful content so they’re eager to see what else you have to offer.

Slideshows and SlideShare

When was the last time you created a slideshow presentation? Probably not too long ago, right? You can publish slideshows on LinkedIn as well using LinkedIn SlideShare. SlideShare is one of the best places to amplify your reach.

There are more than 60 million SlideShare visitors per month, and like Pulse, SlideShare content shows up in Google search results. For searchers looking for a quick answer, a slideshow may be just the ticket. Over 70% of SlideShare visitors come from organic search, which makes them high-quality leads for your business.

SlideShare gets 5x more traffic than any other social media platform. So if you want to use content marketing to connect with business owners, SlideShare should be a part of your strategy.

Getting Started on SlideShare

You might be wondering where SlideShare is on LinkedIn. Well, you can definitely search for it on Google, but you can access it from the menu in the upper right-hand corner on LinkedIn.

SlideShare is a woefully underused platform, which is good news for you. The human mind processes visual input faster (.25 seconds) than text. That’s not to say your written content is worthless. However, you can illustrate your point with images, and guide your readers’ understanding through well-placed images.

25% of SlideShare’s readers are accessing the platform on mobile devices. Be sure you take this mobile traffic into account when you publish to SlideShare. You don’t want your text so small that your readers can’t easily see it.

Creating LinkedIn Content Can Help You Market Your Wholesale Business

Much like other types of online content, like blog posts, SlideShare and LinkedIn articles extend your reach and generate views over time. Creating content like this is kind of like leaving a breadcrumb trail on the Internet back to your website.

Remember, LinkedIn is used by decision-makers who come to LinkedIn in a business mindset. They want to make real connections with real people just like you. You just have to create content that speaks to your target customers.

New to LinkedIn? Be sure to check out our other two articles in this series:

Get Your Wholesale Business Set-up on LinkedIn

Building a LinkedIn Network

 

 

Building a LinkedIn Network

After creating your LinkedIn profile and setting up your company’s page, you need to focus on building a high-quality LinkedIn network. One of the biggest advantages to connecting with your customers on LinkedIn is that there are limited distractions. LinkedIn users come to the platform in a business mindset. People don’t share cat videos on LinkedIn, and if they do, they’re usually tying it to promoting their business.

Getting Your First Connections

Luckily, LinkedIn helps you get your network started. When you joined, you were prompted to import your email contact list. This helps LinkedIn connect you with people you already know. Make sure to send personalized invitation messages to people you have only tenuous connections with (i.e. you met them once at an industry event). This will increase the chances they will add you. After you’re prompted to send connection requests to people you already know on LinkedIn, you’ll be given a chance to send emails to people in your address book who aren’t on the platform. Be wary of this feature.

LinkedIn will continue to send reminders to these people long after you’ve forgotten the email. So instead of blindly sending emails to everyone, select those you think might actually be interested in joining you on the platform.

How to Build Your Network to Build Your Business

Another good way to add real connections on LinkedIn is to look at the connections of a business associate. You can add those people you know, and who are active on LinkedIn. Again, the more solid your real-life relationship is, the more likely they will connect with you. Definitely scope out connections you may want in the future, but refrain from sending what they call a “cold” connection request (a connection request from someone they don’t know with no personalized note).

Even though your network is new, be careful about accepting cold invitations yourself. Having a network filled with people who aren’t related to your social media marketing goals dilutes the impact of your network. Each connection is valuable and can be a gateway to new connections. When your connections comment on or like your status updates, other people in their network can see it. This gives you the opportunity to reach beyond your network into theirs.

Request Recommendations to Get Back in Touch

Maybe you created a LinkedIn profile some time ago, but never made use of the platform. You have some connections that would be useful to your current LinkedIn marketing attempts, but how do you reach out to them? Well, if you’ve worked with any of them, now may be a good opportunity to give them a recommendation, and to ask for one in return. Recommendations are a great way to make your profile stand out. LinkedIn users know that. So if you’re jumping back on the platform after some time away, try giving recommendations to relevant connections. Examples of relevant connections include:

  • Someone you used to work with who is still in your industry
  • A mentor with a lot of industry influence
  • A subordinate or peer who has moved into a target customer organization

You can give recommendations to any of those people. You might be surprised at how appreciative they are when they read them.

Be Noticed When You Say Congratulations

One more way to make yourself stand out from the crowd: use LinkedIn’s reminders about work anniversaries and birthdays to your advantage. Don’t click that button LinkedIn provides you in your notifications:

That button auto-generates a message that says “Congratulations!” A lot of people will click that button, and regular LinkedIn users know it’s automatically created. So your message will get lost in the sea of other automatic messages that lack any personalization and therefore don’t mean anything.

Go ahead and create a post instead, tagging them and congratulating them or wishing them a happy birthday. This technique works best if you have something meaningful and personal to add to your post, so don’t do it for people you don’t know. If it’s someone you don’t know well, but admire regardless, a post about why they inspire you is a great way to reach out to them.

Try LinkedIn’s “Kudos” Feature

Have you noticed this button when you go to write a post on LinkedIn?

If you click on it, it will help you create a little award of sorts for individuals you’re connected with. It takes an image and auto-fills their name on it. Then you can write a post to that person or people—you can select more than one for a kudos award—explaining why you feel they deserve these kudos. The categories are:

  • Thank You
  • Going Above and Beyond
  • Inspirational Leader
  • Team Player
  • Great Job
  • Making Work Fun
  • Amazing Mentor
  • Outside the Box Thinker
  • Great Presentation
  • Making an Impact

LinkedIn automatically tags the person (or people) you’ve selected. People who receive a kudos award can’t help but reply in some way. This boosts the post for your connections, but also theirs, getting you more exposure.

Besides tagging people in your industry you’d like to work with, you can also use kudos as another way to highlight company developments, projects, and changes. If your team worked on a successful project, you can give them a kudos award on LinkedIn. Take the time to thank them, and explain the project to your connections. It’s a roundabout and effective way of updating people on the big things your company is working on.

Adding Prospects to Your Network

You can use LinkedIn’s Advanced Search to find people who may be interested in your products. When you find the decision-makers and buyers in companies that may be a good fit, write a quick personal note to go with your connection request. It greatly increases the chance they will connect with you.

Another way to find key people within an organization is to follow other company pages. Employees often link their profiles to their company’s page. You can stay up to date on your prospect’s company news, and use it to personalize your connection request. You can click to view the employees of a company from that company’s page.

You’ll be able to view the employees’ headlines and use them to determine who within the company would be best for you to connect with. Once these people have connected with you, avoid the impulse to excessively like or comment on their posts. You should do everything naturally.

A Strategy for Company and Personal Pages

You’ve set up your personal profile and company page. What’s the next step? Now you need to create a strategy. You’ll want to double-check that your enterprise salespeople have up-to-date LinkedIn profiles. B2B buyers progress 70% of the way through their decision-making process using online resources including social media. Creating a checklist for your marketing and sales employees may be the best option, in case a prospect looks at their profiles. Use our previous article about setting up LinkedIn profiles as a place to start. Things to look for include:

  • A personable introduction
  • Current and past work experience
  • Education
  • Volunteer experience
  • Skills and Accomplishments
  • Recommendations

Additionally, you’ll need to designate a LinkedIn person to update your company page. This might seem unnecessary at first, but a company page can turn into the responsibility that no one realizes they have. So it doesn’t get done.

While posting regular updates on your company’s LinkedIn page is advised, personal profile posts get more attention (likes, comments, and shares) than company posts. So employees should be encouraged to reshare company posts or post the same content while putting their individual spin on it.

It may help to maximize the exposure for any of your site content to coordinate when certain content is shared and who will share it. For example, the CEO shares a company announcement on Tuesday, then perhaps the VP of sales shares that same announcement on Thursday. This spreads out the time that the same piece of content gets visibility on LinkedIn.

LinkedIn Groups

LinkedIn groups may seem like the off-brand version of Facebook groups, although LinkedIn is working hard to change this impression. The platform has started showing group posts that garner discussion (you’d have to be in the group to have the posts show up in your feed). So if you find a group that has your target customer base in it, you’ll want to post things that will cause discussion on your post. There are LinkedIn groups that offer a lot of value. You just have to figure out which ones.

How to Find LinkedIn Groups Suited for Your Wholesale Business

One of the easiest ways to find a LinkedIn group is to start on LinkedIn search. In the search bar in the upper left corner, type the industry you’re looking for. In this example, I typed “foodservice.” To find only LinkedIn groups and not people, you’ll need to change the filters. You can see the “Groups” filter in the image below:

Once you apply that filter, you’ll see a list of all the relevant groups with that word in their name. Be sure to experiment with your search terms to make sure you’re seeing all of the group opportunities.

Many LinkedIn groups have devolved into a “link dumping ground,” meaning people drop a link to their newest product or news, then leave. Even these groups can help you find new relevant connections. Go through the member’s list and send personalized invitations to anyone who may benefit from a connection with you.

If you find a LinkedIn group that is active, then be active too. The best way to generate connection requests is by being helpful within these groups. Not only do the people you’re helping benefit from your expertise, but people also begin to see you as an expert, and that builds trust. Don’t be afraid to put your own links into the group, but be sure to put substance in your posts.

What About Creating a LinkedIn Group?

Creating a LinkedIn group isn’t something you should do without a strategy. You should probably wait a few months before diving in if you’re just getting your company’s LinkedIn marketing strategy off the ground.

First, what would your LinkedIn group be about? What would the central topic be? If you said your products, that’s not the best answer. While some of your customers may want to get together to talk about your products, .

Having a group on this topic allows you to create a community and guide the conversation. Here are a few questions to help you shape the identity of your group:

  1. What topics could your group be about?
    • Common questions your customers ask
    • Topics your brand is related to
    • Large topics in your target customer’s industry
  2. What would your group rules be?
  3. Your group will need goals—can you think of at least one?

Again, don’t feel as if you have to create a LinkedIn group. Many companies never do, and that’s fine. Better to be active in other LinkedIn groups and market your business that way, than to have a failed group with your company name on it.

There’s a lot of information here for you to unpack. Don’t feel as if you have to implement everything at once. Look at the techniques mentioned here, and pick a few that you know you and your team can implement well. Build a strong foundation by focusing on optimizing your LinkedIn profiles and building useful LinkedIn networks. Then move on to the tactics you’ve learned today. Our next article will be about using LinkedIn for content creation and distribution, which is the next stage of your advancing wholesale LinkedIn strategy.

 

 

Get Your Wholesale Business Set-up on LinkedIn

How do you position your wholesale business on the Internet? There are a ton of places to be online these days. Agencies would have you believe that you must be everywhere to succeed with digital marketing. They’re wrong, however—you only need to be in as many places as your target audience is. Does your target audience use Pinterest? If not, you don’t need to be there.

We’re willing to bet that your customers are on LinkedIn. As a social media platform, it offers the most returns to B2B companies looking to connect with their customers. Wholesalers should pay attention to this platform.

In today’s post, we’ll cover how to set up your company and personal pages. By the end of this article, you’ll be ready to move onto the next phase: your LinkedIn strategy (don’t worry, that will be the next article).

Wholesale Is B2B, and LinkedIn Is Great for B2B

8% of LinkedIn’s users are decision-makers inside of their companies. Sounds small, doesn’t it? How about 40 million? That’s 8% of LinkedIn’s 500 million users. There’s no networking event in the world that can connect you to 40 million decision-makers. Why do they all gather here?

Unlike other social media platforms, LinkedIn is all business. According to a LinkedIn study, 49% of B2B buyers research their vendors by looking at their profiles and the company on LinkedIn. What will they find should a potential buyer look up your company?

If you’ve invested in content marketing, or you’re considering it, keep in mind that 78% of B2B marketers find LinkedIn effective for content marketing in any campaign.

How to Set Up Your Personal LinkedIn Page

First, give LinkedIn your name and email address, and set a password. Then add your location. After those small things, we get into the important stuff. You’ll be able to edit these things later, but it doesn’t hurt to get them right the first time around.

Provide your current job title and company:

You can proceed this way if you want to use the LinkedIn Profile wizard. If you exit, no worries. LinkedIn will still prompt you when you log back in to let you know the status of your profile.

LinkedIn has a profile wizard to guide you in completing your profile.

Each section of your personal profile page is a chance to engage your future buyers. You want to start out with a professional-looking headshot. You don’t necessarily need a professionally done headshot (although it’s a good idea), but don’t use a Snapchat-filtered photo. Be sure to also use the name people are likely to look for when they look you up.

In the photo below, you can see exactly what people see when they view a profile:

  • Name
  • Location
  • Job Title and Company
  • School
  • Number of connections
  • The start to your intro

Fred Crosettos’ LinkedIn profile

You can have more than one current position—for instance, if you have an employer and you work with a nonprofit—but be sure to select the job title you want showing first. You’ll also have an opportunity to include your:

  • Current and past work experience
  • Education
  • Volunteer experience
  • Skills and accomplishments
  • Recommendations

Don’t Underestimate the Value of Your Introduction

The biggest mistakes people make with their introduction are:

  1. Not having an introduction. An introduction improves the chances of your profile popping up in search results for keywords. Not to mention, if a potential buyer is researching you and your company as a vendor, having an engaging introduction is a great way to pique their interest.
  2. Having a boring introduction. Your introduction isn’t a cover letter. You don’t need to make it stiff and boring. Infuse it with your natural voice and character so it’s like a written handshake for whoever browses your profile. You can even embed a link to a video of you describing what you do and your skills.

Make Your Profile Stand Out with Skills, Accomplishments, and Recommendations

Skills and Endorsements

Add the skills relevant to your profession. You want to do this because your connections can rate your proficiency, further optimizing your profile when people search for you. Rated skills provide “social proof.” According to Social Media Today:

“Research shows that 88% of consumers trust online reviews as much as they do personal recommendations. In this new reality, it’s critical for brands to provide social proof within the online space in order to maximize their opportunities.” via The Importance of Social Proof in the Digital Space

The best endorsements are from people who are considered highly skilled in that same area.

Accomplishments

You might be surprised at the number of things that fall under “Accomplishments” on LinkedIn. Use them to your advantage:

  • Publications
  • Certifications
  • Patents
  • Coursework (think prior or continuing education)
  • Projects
  • Honors & Awards
  • Test Scores
  • Languages
  • Organizations

There is a lot of opportunity in these categories to highlight your dedication and experience. Including things like organizations and projects allows you to highlight activities outside your industry that provides greater insight into who you are as a person. Offering points of commonality with your target audience is important to developing your personal brand.

Recommendations

Recommendations go even further than skill endorsements for providing social proof. When someone recommends you on LinkedIn, they are providing a testimonial to your skills. A LinkedIn recommendation shows the recommender’s profile picture and title, in addition to their written statement. This is something you can request from people you’ve worked with using this button when you navigate to their profile:

Navigate to your contact’s profile and scroll down to their recommendations. You can use this button to request a recommendation from previous coworkers, managers, and teachers.

How Do Personal Pages Play a Role in a Company B2B Marketing Strategy?

Our next article in this series will delve deeper into how you can incorporate employee LinkedIn pages into your overarching marketing strategy. Anyone involved in sales, marketing, or other customer outreach should be considered viable opportunities, as well as C-suite level executives in your company.

How to Set Up Your Wholesale Company’s LinkedIn Page

The option to create a company page is a little hidden. Click on the “Work” button in the upper right corner, scroll down, and click on “Create a Company Page.”

Next, you’ll land on a page where you’ll enter your company name and select your company’s unique LinkedIn URL. You won’t be able to select one that’s already in use, so depending on your company name, you may need to add an identifier, like your industry.

You’ll also need to verify that you’re a representative of your company, and you have permission to create the page.

Besides entering your company name and LinkedIn URL, you’ll need to enter a 250- to a 5,000-word description and the company’s website URL. That’s it! Once you hit publish, your company page is live.

Of course, if you want a successful company page, there’s quite a bit more to it.

How Can I Set Up My Company Page for Success?

There are a few things that you can do to drastically increase the success of your company page:

AMMEX’s LinkedIn Company page is optimized and structured to speak to our ideal client: a wholesale company that would benefit from adding disposable gloves to its inventory. 

AMMEX uses LinkedIn’s showcase pages to highlight certain products. Your company could also use them to highlight projects and new initiatives.

Remember, the best place to be on social media is wherever your ideal customers spend their time. Have you incorporated LinkedIn into your B2B content marketing strategy?

3 Tools and Techniques to Improve Your Inventory Management

Today we’re taking a look at three tools you can use to improve your inventory-management functions. Retailers and consumers have more choices than ever. In order to stay competitive, top wholesale distributors have lowered their profit margins and constantly seek ways to innovate. 

Continue reading “3 Tools and Techniques to Improve Your Inventory Management”

Improve Your Inventory Management Processes, Skyrocket Your Success

If inventory is the lifeblood of a wholesale distribution company, then the inventory management process is its circulatory system. Inventory management systems pull in products from suppliers and push them out to customers. Benchmarking your inventory process is a bit like a wellness exam.  So how would your company do?

Continue reading “Improve Your Inventory Management Processes, Skyrocket Your Success”

Benchmark Inventory Management for Continued Success

“If you want your company to be known as the best in its industry, commercial sector, or even in its niche, you must gain awareness of the only goal that matters – the one which none of your competitors have yet surpassed.” – Rob O’Byrne, Logistics Bureau

Continue reading “Benchmark Inventory Management for Continued Success”

Can you Make Your Inventory Management System Better?

In our last article in this series on inventory management, we explored three ways that you can improve your inventory management system. We mentioned a cloud-based inventory system as the first tool you can use, and thought it was worth exploring further.

Continue reading “Can you Make Your Inventory Management System Better?”

Inventory Management Practices That Are Hurting Your Bottom Line

Why Do We Keep Executing Bad Inventory Management Practices?

Wholesale distribution is an industry that has been around for a long time. That means a lot of the “best practices” reflect a less technology-filled era. Wholesale distributors face more innovation than ever, and the future favors those who embrace new tools, techniques, and technologies. Those who don’t will likely become obsolete, like some of the out-of-season inventory sitting in their warehouses.

Continue reading “Inventory Management Practices That Are Hurting Your Bottom Line”