Compelling Reasons Why Business Owners Should Use Facebook

Are you a business owner trying to figure out the real value of social media for your company?

Well, the answer is: SALES!

In what other media platform can your business reach over 1.5 billion people, target exactly the demographic you desire and have direct communication with your customers?  New data released by Facebook and research groups show just how influential Facebook has become for business. Take a quick look at these compelling reasons why business owners should use Facebook

  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • According to Infusion Soft, "consumers say that social media plays almost as big a role in purchasing decisions as does television."
  • 68% of all Americans use Facebook and 84% of all online adults are between the ages of 30 and 49.
  • One in five page views United States occurs on Facebook according to Zephoria 2017. This is a huge market on the web; if you use social media marketing efforts on Facebook, you could have significant returns to show for it.

Perhaps the most compelling reason to leverage Facebook for your business is that you can target new customers and drive sales through Facebook Advertising. Facebook launched the option to advertise on their platform in 2012. Since then, billions of businesses have leveraged this tool to target their customers.

Your business can use Facebook advertising to target by zip code, interests, job title, industry, purchase history, and more.

You can use Custom Audiences to target using email lists or you can use Partner Categories to target an industry such as small business owners. Today you can reach just about anyone through social media.

So why aren't you using Facebook for your business?  Big or small – business should consider Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your company and increase sales!

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